Exclusive Full Course, Permanent Cosmetics & Microblading Apprenticeship for Licensure in NM

In partnership with:

Become a PMU Artist

Training in Permanent Cosmetics 

The Curriculum

The Schedule

The Cost

What is Included


Meet the Trainers

Earn your License in Permanent Cosmetics With Exclusive, Top-notch Training 


You were able to call your own shots, make your own schedule and offer a service that can help you to pay for the life you want to create, for you and your VIP's. 

You were confident to perform your job as a pmu artist.

You were killin’ it in a job you absolutely loved.

Imagine if...

Over 100 Students Trained.

"I got my schooling and licensure through “Shea Beauty Institute”. I was impressed on how organized each segment of the curriculum was laid out. They gave us everything we needed to get us started.The instructors are so sweet and they care about their students! I would recommend anyone to pick “Shea Beauty Institute." 

Sara Basner 

In Depth Theory





Brow Artistry

Lip Blushing


The Curriculum

Color & Pigments
In-person Demonstration
Full Mapping instruction
Multiple Pattern Types
Micoblading Technique
Nano Brow Technique
Powder Brow Technique
Combo Brow Technique

Advanced Mapping
Color Selection & Pigment
In-person Demonstration
Machine Basics & Needles
Technique in the Skin
Healing and Aftercare

Styles and Wings
Mapping for Symmetry
Pigment Selection
Safety and Considerations
Live Demonstrations
Stretching the Skin


Building a Permanent Cosmetic Business
Understanding NM Requirements
Marketing and Setting up Shop

Prep for the NM State Test
Full Anatomy of the face
Skin, Sanitation, Safety
Science of Pigments
Room Requirements
Products and Supplies
...and so much more...

What do you get with this Apprenticeship Class? 
Here are the details to get you ready for a career as a PMU Artists. 


Beauty Marks & Freckles

Styles and Wings
Mapping for Symmetry
Pigment Selection
Safety and Considerations
Application in the Skin


 Your PMU Training Kit is Included!

Wireless Machine

Pigments for Each Procedure Type

Practice Skins, Tape and Mannequin

Needles, Microblades and Tools

Numbing Cream

Wands, Spoolies, Caps and more

Machine Barrier Items

Mapping Tools, Pencils, String

Educational Reference Materials

Educational Slides

And More....


Everything you need to begin your pmu career on the right foot.

Theory Class

Week 1 

2 & 3 

Week 4 

Technique Instruction

Models, Testing and Next Steps

The Schedule

Learn all the technique needed to be a PMU artist along side skilled masters. 
Learn microblading, nano brows, powder and combo brows, eyeliner, and lip blushing techniques. 
You will watch demos, practice on skins, mannequins and more. 

Once you are ready, you will work directly on live models to build the confidence to step out onto your own!
A practice test to prepare you for your State Board Test will be given along side a business class to prepare you for your next steps as a PMU artist.

You will have lifetime access to us as your trainers for all things permanent cosmetics through a private class chat. 
You will be privy to discounts on any classes we offer in the future. 

You want to know all the in's and out's of tools, pigments, anatomy, requirements and more? 
This portion gets you ready to pass your NM State Board Test AND teaches you everything you need to know to do pmu safely and successfully!

4 Weeks of Instruction

Continued Education

Doors Open to Book this Class Sept 30th- Oct 19th
Detailed dates coming soon...

Oct 28 Start Date

Doors Open to Book this Class Aug 26th- Sept 14th
Detailed dates coming soon..;

Sept 23rd Start Date

Doors Open to Book this Class July 22nd ~ August 10th

Aug 19th Start Date

Be notified as soon as classes open here~

Upcoming Class Detailed Dates


"The classroom was experience was great! I LOVED everything and everyone. SBI prepared us well.

What people are Saying...


"Shelby is an amazing and knowledgeable instructor. I would recommend taking her courses.


"The observation and models were my favorite. This was a great experience being able to watch the trainers working!"" 

Is Becoming a PMU Artist Worth It?

This class is for you if...

You are ready for more...

You were able to call your own shots and make your own career.

You want to add a service that can give clients confidence and feel good about their look.

You want to make money doing what you love!

What is included in this Investment?

NM State Board Approved Curriculum

Training in All the latest Brow Techniques, Eyeliner, Lip Blushing, and Freckle/Beauty Marks with Three Master Artists

Seminar Training and Access to the Online Test Prep Course  in Color, Tools, Procedures, and Anatomy

Kit Valued at over $1500

4 Weeks of Instruction

All the qualifications to obtain your license in PMU in New Mexico

A New Career you will love...

Pay in 3 Installments

$499 today to hold your spot

3% off full price paid by invoice
2 weeks prior to class

Pay in Full

$499 today to hold your spot

0% interest
1st payment-2 weeks prior to class
2nd payment- 1st day of class
3rd payment- Last day of class

Financing Option

We offer financing through a 3rd party lending service. 

Read more about this option 

Total Cost~ $8700  

The beginning of your dream career... priceless. 

**See additional costs not covered in the regular tuition here

+ tax

Additional Costs not Covered in Tuition

These will be paid to outside sources 

Hard back copy of the Milady PMU Tips and Tricks book (digital copy supplied at no charge)
Approx- $50

Registration for Apprenticeship with the State of New Mexico- $50

CPR, First Aid and Blood Borne Pathogens Certification - Approx $60

Optional Add-ons

Option to purchase the SPCP Book Bundle- $200

Make-up day instruction if regularly scheduled class instruction is missed.

Additional business or theory coaching- ask us for more info

Registration for PMU License at the completion of the course  plus the Board Test - Approx $200  

Cindy Kocurek, Shelby Hohsfield, and Abbey Bell together make up the team at Shea Beauty Institute.

We are the owners of the Iconic Albuquerque Salon and PMU artists with over 50 years of combined knowledge in the industry.

Our program has been going strong since 2018, creating stellar PMU artists and building careers. 

About Us


Your frequently asked questions answered...

Q: Where is this class held?
A: The class is held at the beautiful Lorenco’s Salon on Alameda and Jefferson in Albuquerque, NM 
Q: How many hours is the course?
A: To obtain a permanent cosmetic license, you must go through a board-approved apprenticeship program consisting of 100 hours of theory + 20 hours per discipline for a total of 170hrs. The course runs 4 weeks.

Q: Do I have to have a Cosmetologist or Esthetician license to take the class?
A: No- we are part of the Board of Body Art and this class qualifies you for a license in Permanent Cosmetics- a requirement in NM. 

Q: Do I have to be licensed to do Permanent Cosmetics and Microblading?
A: Yes. It is a specific license from the Board of Body Art in Permanent Cosmetics. Not all states regulate permanent cosmetics, but New Mexico is actually a very proactive state when it comes to safety concerning body art. To do permanent cosmetics or microblading of any kind, you must have a permanent cosmetics license. A Cosmo or Esti license is not sufficient in NM.

Q: Is the course approved by the State of New Mexico?
A: Yes, this is an approved apprenticeship course in the State of NM.

Q: Will I receive a certificate and be certified through this class? 
A: Yes! You will get a certificate and receive a log of your work, making you eligible to sit for your State Board Exam and obtain your license in Permanent Cosmetics.

Q: What happens if I move?
A: Every state has different requirements and rules around PMU. Ideally, you will apply for reciprocity. You will need to check with the board in the state you are moving to to obtain the specifications for that state

Q: Will I get one-on-one support in this training? 
A: Yes! This class includes group training, one-on-one training, observation, and feedback on all work. 

Q: Are there additional costs associated with this program?
A: Yes- See this section about other costs associated with your training and obtaining your license.

Q: Will I be able to make up the cost of this course quickly?
A: Yes! This course sets you up for success. A new service regularly comes in at $300-800. With consistent work, you will have a great career.
Q: Do you offer payment plans for the class?
A: We have a pay in full, pay in three, or outside financing available.

Q: Do you take DVR students and DVR payments?
A: Yes, we are an approved vendor. DVR students are responsible for organizing all documents needed by DVR. DVR students are required to follow the class schedule, attendance policy, and requirements for graduation from the class as their fellow students. 

Q: Is there continuing education available after I complete the class?
A: Yes! We are always available to our students for all questions. Students also receive deep discounts on all classes they may wish to take from SBI or THOS as alumni. 

Q: Will I be required to find my own model?
A: We recommend that students do find their own models. It can be the same model for all services. We can assist if necessary. 

Doors Open for the Next Class

Wait... Hold Up

July 22nd